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Portfolio: Commercials

Client: CARL'S FINE FILMS
Project: MAXWELL HOUSE COFFEE - "LOCK IN FRESHNESS"

Description: We manipulated 200 lbs. of real coffee, which was poured through a wide funnel onto a raising platform for the CG commercial. In order to make the coffee appear to pile up and rise as it was being poured in, we came up with a simple yet ingeneous solution of using a modified car jack that would raise the coffee platform. Snapshots of the CG commercial can be seen below:

 
 
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